There’s something special about getting to experience a movie premiere through a family lens, especially when the experience extends well beyond the big screen.
We had the opportunity to step onto the iconic Paramount Pictures Studio Lot for the premiere of Smurfs Movie, where the legendary backlot was transformed into an immersive Smurfs Village. From the moment we arrived, it felt like we had stepped right into the colorful, music-filled world of our favorite little blue characters.
The newest Smurfs Movie is vibrant, energetic and packed with songs that make you want to get up and bust a move. This time around, when Papa Smurf (voiced by John Goodman) is mysteriously taken by the evil wizards Razamel and Gargamel, it’s up to Smurfette (voiced by Rihanna) to lead the Smurfs on an adventure into the real world to bring him home. Along the way, they encounter new friends and unexpected challenges, discovering what makes each of them special and what it truly means to embrace their destiny as they work together to save the universe.
But before settling in for the movie, we got to enjoy a premiere experience that was every bit as colorful and playful as the film itself. Paramount’s iconic studio lot had been completely reimagined as Smurfs Village, with themed details and plenty of opportunities for families to jump right into the fun. It wasn’t just a red-carpet moment; it was an afternoon of experiences that kept the kids (and grown-ups!) entertained at every turn.
Of course, the themed food was a highlight. We sampled an assortment of Smurfs-inspired treats, from flower-shaped cotton candy to branded burgers and fries, along with blue icees that were practically made for the occasion. Everywhere we turned, there was another fun detail to discover, making even snack time part of the celebration
The entertainment kept the energy going, too. We danced our way through clouds of bubbles and onto the dance floor, where the DJ kept everyone moving. The kids loved adding a little sparkle with glittery face painting, while the balloon artists created the most imaginative take-home accessories, including Smurf-inspired headbands and garden-themed creations like butterflies and mushrooms. These little touches made the experience feel especially thoughtful for families, giving the kids something to enjoy long after the movie started.
One of our favorite keepsakes was the custom spin art experience on actual records. Kids could choose their own colors, watch the designs come to life and take home their very own colorful album. It was such a creative twist on traditional premiere memorabilia and a fun reminder of an afternoon spent celebrating a movie filled with music, friendship and imagination.
Getting to experience Smurfs Movie on the Paramount lot made the premiere feel like a family adventure all its own. Between the larger-than-life village, music, treats, creative activities and the excitement of seeing these beloved characters come to life on screen, it was a wonderful reminder that sometimes the memories surrounding a movie can be just as special as the movie itself. And this was one blue-tiful celebration we won’t soon forget!
The party continues this Friday so be sure to bring your blue crew to theatres on July 18!
